What Is Truly Scandinavian? (SAS)
2021
This campaign reminded Scandinavians that the things we treasure most often come from elsewhere—and that’s something to be proud of. Because when we travel, we bring our best ideas to others, and return with even better ones. Over time, they become part of us.
A celebration of openness, curiosity, and the joy of bringing something home.
Watch film
Client: S
Agency: &Co.
Production company: New Land
Director: Gustav Johansson
Creatives: Kristel Krøier, Mathias Trads, Lea Flodgaard
& Katrine Winblad.
Creative Director: Robert Cerkes
Agency: &Co.
Production company: New Land
Director: Gustav Johansson
Creatives: Kristel Krøier, Mathias Trads, Lea Flodgaard
& Katrine Winblad.
Creative Director: Robert Cerkes
Cannes Lions / Bedste Entertainment Film Long / Bronze
London International Awards (LIA) / Branded Entertainment / 2 Silver, 1 Bronze
Epica Awards / Film / 2 Awards
Shots Awards / Film / 2 Awards
True Award / Film / 1 Award