The Lift (Bianco)
2020
What happens when you’re so stuck in your own head that you can’t step out of it?
In this almost-silent love story, two strangers share a lift—and a lot of thoughts. Through subtitles, we’re pulled into their inner worlds as they navigate hesitation, hope, and the mental spiral that comes with wanting to say something, but not quite daring to.
A playful, painfully relatable look at how overthinking can hold us back—and what might happen if we just took that first step.
In this almost-silent love story, two strangers share a lift—and a lot of thoughts. Through subtitles, we’re pulled into their inner worlds as they navigate hesitation, hope, and the mental spiral that comes with wanting to say something, but not quite daring to.
A playful, painfully relatable look at how overthinking can hold us back—and what might happen if we just took that first step.
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Client: Bianco
Agency: &Co.
Director: Daniel Kragh-Jacobsen
Production Company: New Land
Art directors: Lea Flodgaard & Katrine Winblad
Copywriter: Mathias Trads
Script by: Daniel Kragh Jakobsen, Mathias Trads,
Lea Flodgaard & Katrine Winblad
Creative Director: Thomas Hoffmann.
2020
Webby/Best writing/shortlist
Webby/Video Viral (branded)/ WINNER
Webby/Advertising, media, PR social video/ WINNER
One Show / branded Entertainment/ Merit
One Show /Film / Merit
DDA/content production/shortlist
CCA/branded content/ Sølv CCA/ Copywriting Film & Lyd/ Guld
CCA/Film over 180 sek/ Guld
CCA/Craft direction/ Shortlist
CCA/ Humor in advertising/Sølv
2019
Cannes Lions / Bedste Entertainment Film Long Format / Shortlist
Cannes Lions / Film Craft - direction / Shortlist
Cannes Lions / Film Craft - script / BRONZE
Cannes Lions / Fiction film up to 5 min. - Entertainment / SØLV
Cannes Lions / Viral Film / BRONZE
Cannes Lions / Consumer Durables/ Shortlist
Clio/ Film - 61 sec - 5 min. video / SØLV
Clio/ Film Technique - copywriting / SØLV
The True Award / Bedste Entertainment Film Long Format / GULD
True Award / Bedste Originale musik / GULD
The True Award / Bedste Klip / GULD
The True Award / Bedste instruktion/ SØLV
Ciclope Festival/ Low Budget/ GULD
Ciclope Festival/ Best performance / GULD
Ciclope Festival/ Writing/ GULD
Ciclope Festival/ Original Music / SØLV
SHOTS/ Online Commercial of the year over 2 min. / SØLV
SHOTS/ branded Entertainment of the year / SØLV
EPICA/ Fashion, footwear & personal accessories / GULD
EPICA/ Copywriting & storytelling / GULD
Eurobest/ Digital - social video / Shortlist
Eurobest/ Entertainment - fiction & non-fiction films up to 5 min / SØLV
Eurobest/ Craft - direction / Shortlist
Eurobest/ Craft - script / BRONZE
Eurobest/ Craft - use of original music / BRONZE
Eurobest/ Film - Online: Fiction & non-fiction / SØLV
Eurobest/ Film - durable consumer goods including automotive / Shortlist